Christopher has been a RIMAS Governing Council Member since 2014.
Content Risk Chapter
The Content Risk chapter explores risks using both the PESTLE and SWOT frameworks. Strengths and opportunities, such as innovation and global reach, are weighed against weaknesses like over-reliance on specific revenue models and threats from regulatory pressures and shifting creator loyalties.
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The complexity of content platforms introduces multifaceted risks shaped by political, economic, social, technological, legal, and environmental (PESTLE) factors. Recent challenges, such as a major U.S. platform facing regulatory scrutiny and a subsequent creator exodus, underscore vulnerabilities in trust, economic stability, and technological resilience.
By integrating these analytical tools, risk practitioners can identify vulnerabilities, mitigate threats, and leverage strengths to enhance platform resilience.
With actionable insights and real-world examples, the chapter advocates for active engagement by risk professionals to safeguard the future of content platforms. Their expertise is vital in navigating this evolving space and fostering a secure, sustainable digital ecosystem.
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Chapter's Leaders
Chairman, Content Risk Committee
Dr. Yi Chenyu
Position: Postdoctoral Research Fellow in Artificial Intelligence at Nanyang Technological University (NTU), Founder & CEO of EVOV AI
Dr. Yi Chenyu is an accomplished AI researcher and entrepreneur with a PhD in Artificial Intelligence from NTU, Singapore. Under the mentorship of IEEE Fellow and Singapore Academy of Sciences Fellow Prof. Alex Kot, he specialized in trustworthy deep learning and video analysis. As a distinguished graduate, Dr. Yi was valedictorian of NTU EEE 2024 graduates and has authored numerous papers in top AI conferences and journals, including NeurIPS, ICLR, and TIFS. He received the Best Paper Award at VCIP 2020, and his work has been cited over 200 times.
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An innovative entrepreneur, Dr. Yi founded Cates SG in 2020, Singapore's largest digital dining platform for universities, successfully serving institutions like NTU and NUS while raising significant funding. In 2024, he established EVOV AI, an AI-driven marketing platform that leverages generative AI and multimodal large language models to provide comprehensive marketing solutions. Supported by NTU's ROSE Lab, EVOV AI was recognized as a top-10 finalist in the SAPMENA region of the 2024 L’Oréal Big Bang Innovation Competition, selected from over 800 global companies.
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Dr. Yi’s international experience spans Singapore and China, where he actively engages with top entrepreneurial ecosystems such as NTUitive, Enterprise Singapore, and HKSTP. His team combines expertise across AI, data science, software development, and business management, driving global innovation in AI marketing. Through cutting-edge technology and a global perspective, Dr. Yi continues to advance EVOV AI’s mission to revolutionize marketing through AI.